| The Advertising Specialty Institute® (ASI®)
is the largest media organization serving the promotional products industry,
with a membership of 20,000 distributor firms (sellers) and suppliers (manufacturers)
of promotional products. Suppliers use ASI print and electronic resources
to market products to more than 17,000 ASI distributor firms. Distributor
firms use ASI print and electronic resources, which contain more than 700,000
promotional products, to locate suppliers and to market services to buyers
of promotional products. ASI was founded in 1950 and employs 400 people.
It provides catalogs, informational directories, newsletters, magazines,
websites and databases, and offers interactive e-commerce, marketing and
selling tools. |